Workflow - Set Event Start Date event in Workflows
Set Event Start Date event in Workflows
Use this event to set the Event Start Date to a specific day, date, and/or time, which enables you to use Wait events that hold contacts in relation to the day/date/time that you set.
SET EVENT START DATE is a powerful workflow step that enables you to define a date slash time and then use wait for steps to hold contacts in relation to the date slash time you set
CUSTOM FIELD - enables you to select a custom field or a custom value to use as an event start date
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Click the tag icon and you'll be able to select from your custom fields that are either date or text type fields using a custom field to set the event start date is perfect for use cases like sending policy expiration reminders, birthday reminders anniversary reminders, etc
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![](http://d33v4339jhl8k0.cloudfront.net/docs/assets/58580743c697912ffd6c2ab4/images/617aec572b380503dfdff5cd/file-dCiHWdjU9Z.png)